Established around 1890 in the heart of the Cotswolds, Huffkins has always been an independent, family-owned business. The original founder baked in a tiny Cotswold stone cottage, delivering freshly-baked goods from a wood fired oven by donkey and cart.

Nowadays, from a state-of-the-art bakery, fully-trained craft bakers hand make and bake in small batches, using time-honoured family recipes. Ingredients are sourced locally in the Cotswolds for the highest quality and authenticity. With 10 café locations in and around the Cotswolds, Kingston-upon-Thames and Oxford Street, Huffkins is a much-loved, quintessentially British institution, serving everything from their famous signature Lardy Cakes to decadent afternoon teas, lunch and treats to take away.

This has been a brand refresh from the ground up and continues to evolve. Scope includes all creative direction and design, with a refreshed brand identity, colour palette, typography, photographic art direction and tone of voice across all printed touch points - from packaging and label design, gift sets, menu design, POS, store and window display design and signage. 

A revised business model evolved in early 2021 and new e-commerce venture, huffkins.com was launched to great success.

Digital design includes e-commerce website look-and-feel, video and photo art direction, the new Huffkins app, plus design for email and social media marketing.